Yugoslavia's Sunny Side
Despite the central role of tourism in the political making of the Yugoslav socialist state after WWII and in everyday life, the topic has remained neglected as an object of historical research, which has tended to dwell on war and “ethnic” conflict in the past two decades. For many former citizens of Yugoslavia, however, memories of holidaymaking, as well as tourism as a means of livelihood, today evoke a sense of the “good life” people enjoyed before the economy, and subsequently the country, fell apart.
Undertakes a critical analysis of the history of domestic tourism in Yugoslavia under Commumism. The story evolved from the popularization of tourism and holidaymaking among Yugoslav citizens in the 1950s and 1960s to the consumer practices of the 1970s and 1980s. It reviews tourism as a political, economic and social project of the Yugoslav federal state, and as a crucial field of social integration. The book investigates how socialist and Yugoslav ideologies aimed to turn workers into consumers of “purposeful” leisure, and how these ideas were set against actual practices of recreation and holidaymaking.
Acknowledgments
JOHN K. WALTON
Preface: Some Contexts for Yugoslav Tourism History
KARIN TAYLOR & HANNES GRANDITS
Tourism and the Making of Socialist Yugoslavia: An Introduction
PART I: “HOLIDAYS ON COMMAND”
IGOR DUDA
Workers into Tourists: Entitlements, Desires, and Realities of Social Tourism in Yugoslav Socialism
RORY YEOMANS
From Comrades to Consumers: Holidays, Leisure Time, and Ideology in Communist Yugoslavia
IGOR TCHOUKARINE
The Yugoslav Road to International Tourism: Opening, Decentralization, and Propaganda in the Early 1950s
PART II: TOURISM AND THE “YUGOSLAV DREAM”
NEVENA ŠKRBIĆ ALEMPIJEVIĆ & PETRA KELEMEN
Travelling to the Birthplace of “The Greatest Son of Yugoslav Nations”: The Construction of Kumrovec as a Political Tourism Destination
KARIN TAYLOR
My Own Vikendica: Holiday Cottages As Idyll and Investment
MAJA MIKULA
Highways of Desire: Cross-Border Shopping in Former Yugoslavia, 1960s–1980s
PART III: TOURISM ECONOMIES IN TRANSFORMATION
KARIN TAYLOR
Fishing for Tourists: Tourism and Household Enterprise in Biograd na Moru
DRAGAN POPOVIĆ
Youth Labor Action (Omladinska radna akcija, ORA) As Ideological Holidaymaking
IGOR DUDA
What To Do at the Weekend? Leisure for Happy Consumers, Refreshed Workers, and Good Citizens
KATE MEEHAN PEDROTTY
Yugoslav Unity and Olympic Ideology at the 1984 Sarajevo Winter Olympic Games
SYNOPSIS
PATRICK HYDER PATTERSON
Yugoslavia As It Once Was: What Tourism and Leisure Meant for the History of the Socialist Federation
List of Contributors
Index