Up in the Air?

The Future of Public Service Media in the Western Balkans

The agenda for transition after the demise of communism in the Western Balkans made the conversion of state radio and television into public service broadcasters a priority, converting mouthpieces of the regime into public forums in which various interests and standpoints could be shared and deliberated. There is general agreement that this endeavor has not been a success. Formally, the countries adopted the legal and institutional requirements of public service media according to European standards. The ruling political elites, however, retained their control over the public media by various means.

Can this trend be reversed? Instead of being marginalized or totally manipulated, can public service media become vehicles of genuine democratization? What are the interests and powers at work on both sides of the contest?

A comparison of the public media in seven countries (Albania, Bosnia & Herzegovina, Croatia, Kosovo, Montenegro, North Macedonia, and Serbia) addresses these important questions.

List of Tables
List of Figures
Preface and Acknowledgments

Chapter 1: Challenges and Prospects of Public Service Broadcasting in the Western Balkans

Part I: Western Balkan Media Systems

Chapter 2: Public Service Media in Albania: RTSH’s Reforming Struggles

Chapter 3: The Future of Public Service Broadcasting in Bosnia and Herzegovina

Chapter 4: The Future of Public Service Broadcasting in Croatia

Chapter 5: The Future of Public Service Broadcasting in Kosovo

Chapter 6: The Future of Public Broadcasting in Montenegro

Chapter 7: Four Normative Principles for Participatory Public Service Model in North Macedonia 

Chapter 8: The Future of Public Service Broadcasting in Serbia

Part II: Comparative Perspectives

Chapter 9: The Iron Law of Public Service Television

Chapter 10: Overcoming path dependencies in PBS developments in Southeast Europe

Chapter 11: Public Service Broadcasting in Central and Eastern Europe and the Western Balkans: Mission, Values and Challenges

Chapter 12: Public Service Media in the Context of Adaptation and Change: A Call for Organizational Culture Analysis

Chapter 13: Between The Hammer and the Anvil—Public Service Broadcasters in the Western Balkans Squeezed Between Commercialization and Politicization

Chapter 14: Digital Switchover and PSM in the Western Balkans

Chapter 15: Prospects for Post Switchover Media Policy in the Western Balkan Countries

Chapter 16: State of the Art and the Future of PSM in the Western Balkans

List of Contributors