Come and celebrate with us 25 years of Medieval Studies at CEU!
Wide selection of books with 25% discount, including The Oldest Legend
When: today, March 23, from 2pm
Where: CEU Nador 13 Atrium

The Invisible Shining - book launch at Trinity College Dublin
15 February, 6-8pm more
We offer a 20% discount until March 15 if you order the book online through NBNi.
Please use the discount code: ABL2018

The 2018 Spring/Summer catalog is available for download.

Latest releases:

Academic Freedom. The Global Challenge
edited by Michael Ignatieff and Stefan Roch

From Central Planning to the Market by Libor Žídek

Coming soon:

Landscapes of Disease - Malaria in Modern Greece
Katerina Gardikas

Nationalism and Terror - Ante Pavelić and Ustasha Terrorism from Fascism to the Cold War
Pino Adriano and Giorgio Cingolani

Search the full text of our books:


Yugoslavia's Sunny Side

A History of Tourism in Socialism (1950s–1980s)

Edited by
Hannes Grandits, Professor at the Department of History at the Humboldt-University in Berlin
Karin Taylor, historian of everyday life and popular culture in Southeast Europe and the Middle East, with recent research focusing on Southeast Europe in socialism.

Despite the central role of tourism in the political making of the Yugoslav socialist state after WWII and in everyday life, the topic has remained neglected as an object of historical research, which has tended to dwell on war and “ethnic” conflict in the past two decades. For many former citizens of Yugoslavia, however, memories of holidaymaking, as well as tourism as a means of livelihood, today evoke a sense of the “good life” people enjoyed before the economy, and subsequently the country, fell apart.

Undertakes a critical analysis of the history of domestic tourism in Yugoslavia under Commumism. The story evolved from the popularization of tourism and holidaymaking among Yugoslav citizens in the 1950s and 1960s to the consumer practices of the 1970s and 1980s. It reviews tourism as a political, economic and social project of the Yugoslav federal state, and as a crucial field of social integration. The book investigates how socialist and Yugoslav ideologies aimed to turn workers into consumers of “purposeful” leisure, and how these ideas were set against actual practices of recreation and holidaymaking.


List of Contributors Acknowledgments John K. Walton Preface: Some Contexts for Yugoslav Tourism History Karin Taylor & Hannes Grandits Tourism and the Making of Socialist Yugoslavia: An Introduction Part I: “Holidays on Command” Igor Duda
Workers into Tourists: Entitlements, Desires, and Realities of Social Tourism in Yugoslav Socialism Rory Yeomans From Comrades to Consumers: Holidays, Leisure Time, and Ideology in Communist Yugoslavia Igor Tchoukarine The Yugoslav Road to International Tourism: Opening, Decentralization, and Propaganda in the Early 1950s Part II: Tourism and the “Yugoslav Dream” Nevena Škrbić Alempijević & Petra Kelemen Travelling to the Birthplace of “The Greatest Son of Yugoslav Nations”: The Construction of Kumrovec As a Political Tourism Destination Karin Taylor My Own Vikendica: Holiday Cottages As Idyll and Investment Maja Mikula Highways of Desire: Cross-Border Shopping in Former Yugoslavia, 1960s–1980s Part III: Tourism Economies in Transformation Karin Taylor Fishing for Tourists: Tourism and Household Enterprise in Biograd na Moru Dragan Popović Youth Labor Action (Omladinska radna akcija, ORA) As Ideological Holidaymaking Igor Duda What To Do at the Weekend? Leisure for Happy Consumers, Refreshed Workers, and Good Citizens Kate Meehan-Pedrotty Yugoslav Unity and Olympic Ideology at the 1984 Sarajevo Winter Olympic Games Synopsis Patrick Hyder Patterson Yugoslavia As It Once Was: What Tourism and Leisure Meant for the History of the Socialist Federation Index

"In general, Yugoslavia's Sunny Side deconstructs the monolithic imaginings of state socialism, complex ideologies, and power relations. It provides rich historical records and empirical materials for understanding the processes of proletarization; the social and cultural meanings of class; different forms of Balkanism, Orientalism, and Western cultural hegemony; economies of shortage; parallel economies; and the unstable, shifting, and fluid loyalties under Yugoslavian socialism."—Slavic and East European Journal

"Yugoslavia’s Sunny Side is multidisciplinary in approach. At the same time, through three thematic sections, it retains a historical arch that encourages the reader to see the individual essays as speaking to larger shifts.
Each authored piece, however long or short, is followed by a full list of references. On the other hand, this detailed approach does mean that the book functions as an effective resource for both research and teaching. Postwar realities largely dashed hopes for the unifying power of communism—of both the Bloc and Yugoslav variety. One of those realities was consumerism; another was nationalism, to which Yugoslavia was particularly vulnerable. The editors aim to provide a history that will counter the recent nationalism-dominated narratives, but what these essays reveal is that holiday-making, like so much else in 'sunny' Yugoslavia, was ultimately rife with contradiction."—Slavic Review

"The wars that ended Yugoslavia obscured the country's successes during its 1945-91 existence, and few now recall that from the 1960s through 1990, Yugoslavia was a major destination for tourists from Western Europe. The country also had a well-developed domestic tourist industry. Thirteen authors cover topics ranging from broad considerations of tourism and the making of socialist Yugoslavia through specific analyses of youth work brigades, the political tourist shrine created out of Tito's birthplace, cross-border shopping in Italy by Yugoslavia tourists, and an insightful analysis of the Sarajevo Olympics as both unifying spectacle for Yugoslavia's people and source of contention between the politicians of its constituent republics. The changes in Yugoslav tourism from free vacations at "workers' resorts" to market-driven transformation of small, privately owned "weekend houses" into rental cottages is also covered well. In the end, it seems that tourism contributed to the successes of Yugoslav socialism, but also to the increased perceptions of Yugoslavs in the 1980s that the country was failing to deliver on promises of the good life.
A major contribution to studies of Yugoslavia, tourism, and cultural history. Summing Up: Highly recommended."—Choice

438 pages
ISBN 978-963-9776-69-2 cloth $55.00 / €42.00 / £35.00